Growth Consulting · AI-Powered · Built for SMBs

The growth partner your SMB is missing.

MKDA Digital brings 10+ years of in-the-trenches SaaS growth experience to ambitious SMBs. Strategy, execution, and AI-powered leverage, all in one engagement.

Let's talk growth → See how we work
105%
Goal attainment rate
3×
Avg. pipeline growth
10+
Years senior experience
What we do

Full-stack growth, from strategy to execution.

We don't hand you a roadmap and disappear. We build the strategy, set up the systems, run the campaigns, and measure what actually matters. Senior thinking, hands-on delivery.

Work with us See how we work →

Growth Strategy & Positioning

You can't grow what you haven't defined. We audit your current funnel, identify your biggest growth levers, and build a prioritised roadmap based on your stage, resources, and market dynamics.

Strategy →

Performance Marketing

LinkedIn Ads, Google Ads, email, CRM. Designed and managed with the rigour of an in-house team. No set-it-and-forget-it. No reporting smoke screens. Just campaigns built to convert.

Execution →

Copywriting & Messaging

Words that convert, not just words that sound good. Ad copy, landing pages, email sequences, and positioning frameworks. Written with a marketer's eye and tested against real data.

Copy →

AI-Augmented Execution

AI doesn't replace strategy. It accelerates it. Every engagement uses AI tooling to compress timelines, sharpen analysis, and do more with less. Senior judgment and machine speed.

AI + Growth →
Experience

Experience built inside companies like yours.

10+ years as a growth operator inside SaaS companies and venture-backed startups across Europe and North America.

See the background Work with me →
Process

A process built for SMBs that move fast.

No 6-week onboarding. No fluff decks. Just a clear, focused process that gets us from zero to executing in days, not months.

1

Discovery & Diagnosis

We start with a focused audit: your funnel, your channels, your metrics, your competition. Within the first week, you have a clear picture of where you are and where the biggest opportunities lie.

2

Strategy & Prioritisation

Based on the audit, we build a prioritised growth plan. Not a generic template. A sequenced set of moves calibrated to your goals, budget, and resources. You know exactly what we're doing and why.

3

Execution & Optimisation

We execute, measure, and iterate. You get weekly updates, transparent reporting, and a partner who knows when to push and when to pivot. The goal isn't activity. It's movement on the metric that matters.

Start the process →
Nicolas Macheda — MKDA Digital
Who's behind MKDA Digital

A growth operator who's been in the room where the decisions get made.

Nicolas Macheda has spent over 10 years as a growth lead inside high-growth SaaS companies, venture-backed startups, and scale-ups. He's been the person accountable for lead generation, pipeline, and revenue. Not the one pitching decks about it.

He built MKDA Digital to give SMBs access to the same calibre of growth thinking that fast-moving companies invest in full-time. No headcount, no overhead, no agency markup.

Fluent in performance marketing, demand generation, positioning, CRM, and AI-augmented execution. He doesn't do fluff.

Growth Strategy LinkedIn Ads Google Ads Email Marketing CRM Copywriting AI Tools Demand Generation
Work with Nicolas →
MKDA Lab

We don't just consult. We build.

Alongside client work, MKDA Digital is building AI-powered tools and SaaS products for marketers and SMBs. Built to do in minutes what used to take days.

Everything in the Lab is built from real problems encountered in real growth roles. No vanity projects. No tech for tech's sake.

AI Tool Coming Soon

Campaign Brief AI

Generate campaign briefs, ad copy, and targeting recommendations in under 60 seconds. Built for growth teams that move fast.

Get early access →
SaaS Coming Soon

Growth Audit Dashboard

Map your entire marketing funnel, identify leaks, and prioritise your next 90 days of growth activity. All in one place.

Get early access →
AI Tool In the Lab

More in the works.

We're building tools we wish existed when we were in-house. Follow along for updates as they ship.

Follow on LinkedIn →

Be first to know when we launch.

Leave your email and we'll send you early access. No spam, no noise.

The numbers

Results that speak for themselves.

Across a decade of growth roles, these are the numbers that define the work. Every figure is earned, not estimated.

Let's add your metrics →
10+
Years in senior growth roles across SaaS & start-ups
105%
Average goal attainment rate across campaign targets
3×
Average pipeline growth delivered for clients
10
Client engagements across Europe & North America
What clients say

Don't take our word for it.

Real feedback from real engagements.

★★★★★

"The strategy was sharp, the execution was hands-on, and the results spoke for themselves. Exactly what we needed: senior thinking without the agency overhead."

Gwendoline Harper-Michon
Gwendoline Harper-Michon
Senior GTM & Demand Gen Leader, Mapiq
★★★★★

"Rare ability to adapt fast and deliver across every discipline, from marketing automation to web. A genuine asset to any growth team."

★★★★★

"Analytical and creative in equal measure. Automated workflows, owned the content strategy, and drove distribution. All with real accountability for results."

Dimitri Knysch
Dimitri Knysch
Co-CEO, Cammio
FAQs

Common questions

If you're wondering whether this is the right fit, these answers are for you.

Still have questions? Let's talk →
What does growth consulting actually mean? +
It means we sit between strategy and execution. We figure out what your business needs to grow, then help you make it happen. That could mean building a demand generation strategy, running your LinkedIn ads, restructuring your email funnel, or all of the above.
How is this different from hiring a marketing agency? +
Agencies assign junior team members to your account, optimise for hours billed, and often over-report on vanity metrics. MKDA Digital is a senior operator working directly on your business, with no account managers between you and your results.
Do you work on a retainer, per project, or something else? +
Both, depending on your needs. Ongoing retainer engagements suit businesses that want consistent growth support. Project-based work suits defined challenges: a campaign launch, a positioning overhaul, a CRM build. We'll figure out what makes sense on the call.
Do I need a big marketing budget to work with you? +
Not necessarily. Strategy, positioning, and copywriting can have major impact regardless of ad spend. That said, if you're running paid campaigns, we'll make sure your budget is well-allocated before we scale it. We'd rather be honest upfront than take money you shouldn't be spending yet.
How quickly can we expect results? +
Honest answer: it depends on the lever. Email and paid campaigns can show movement in weeks. Positioning and messaging shifts can change your conversion rate fast. We'll always be clear about expected timelines before any engagement starts.
Ready to grow?

Tell me about your project.

No pitch decks. No 3-week proposal process. Just a straight conversation about where you are, where you want to go, and whether we're the right fit.

I agree to be contacted about my enquiry.